MSC Virtual Concierge on board
Your cruise, your way: meet MSC’s new AI-powered assistant onboard
That is now a reality thanks to MSC’s Virtual Concierge, a new AI-powered assistant that brings together convenience, personalisation and instant support to make life at sea smoother, easier and tailor-made to you. From booking a table at your favourite speciality restaurant to browsing a personalised selection of the day’s activities or checking your account balance, the Virtual Concierge is ready whenever you are.
Access the tool by connecting to the ship’s hotspot and scanning the QR code* available on board or select the Virtual Concierge in the MSC for Me mobile App.**
MSC VIRTUAL CONCIERGE FEATURES
Your personal assistant at sea, powered by AI.
The Virtual Concierge is the next evolution of service at sea. It combines MSC’s signature service with intelligent technology that anticipates your needs and enhances every moment on board.
Ask about the weather in your next port, request new towels, find the best time to visit the gym or explore shore excursions designed around your interests.
The Virtual Concierge learns what you enjoy, making each recommendation more personal and each day more enjoyable.
Your personal assistant at sea, powered by AI.
Experience life onboard with service simplified
The Virtual Concierge offers a digital hub for all onboard activities:
- Dining: instantly reserve tables at your favourite restaurants and discover the culinary highlights of the day.
- Entertainment: explore the full daily programme, from morning fitness to evening shows.
- Spa: receive personalised spa suggestions, exclusive offers and opening times.
- Guest services: submit housekeeping requests, choose pillow or bed preferences and manage your room amenities.
- Shore excursions: get tailored recommendations, check weather forecasts or request a callback for expert advice.
- Promotions: access personalised deals designed around your interests.
Experience life onboard with service simplified
How it works: intuitive, intelligent, individual
The concierge may be virtual, the comfort and ease it brings are entirely real:
- Using the Virtual Concierge is as natural as a conversation.
- Open the MSC for Me app** and tap the chat icon or Scan the QR code* available on board and simply ask your question by text or voice.
- Behind every response is advanced artificial intelligence, trained on thousands of real guest interactions and curated content, ensuring accuracy, clarity and a friendly, human tone.
- Whether you’re new to cruising or an experienced traveller, the Virtual Concierge adapts to you. It remembers your preferences, speaks your language and anticipates your needs, delivering a smooth, multilingual experience that mirrors the attentiveness of MSC’s onboard crew.
How it works: intuitive, intelligent, individual
*Available now via QR Code on MSC Euribia, MSC Fantasia, MSC Grandiosa, MSC Meraviglia, MSC Seascape, MSC Seashore, MSC Seaside, MSC Virtuosa, MSC World America, and MSC World Europa.
**Available also in MSC for Me App on MSC Fantasia, MSC Euribia, MSC World America and MSC World Europa.
